Elegance in 1928 You probably know his utterly famous Gloria Swanson portrait, but Edward Steichen  was already a famed Pictorialist photographer and painter in the United States and abroad when he was offered the position of chief photographer for Vogue and Vanity Fair by Condé Nast. Upon assuming the job, the forty-four year old artist began one of the most lucrative and controversial careers in photography. To Alfred Stieglitz and his followers, Steichen was seen as damaging the cause of photography as a fine art by agreeing to do commercial editorial work. Nevertheless, Steichen’s years at Condé Nast magazines were extraordinarily prolific and inspired. He began by applying the soft focus style he had helped create to the photography of fashion. But soon he revolutionized the field, banishing the gauzy light of the Pictorialist era and replacing it with the clean, crisp lines of Modernism. In the process he changed the presentation of the fashionable woman from that of a distant, romantic creature to that of a much more direct, appealing, independent figure. At the same time he created lasting portraits of hundreds of leading personalities in movies, theatre, literature, politics, music, and sports, including Gloria Swanson, Gary Cooper, Marlene Dietrich, Joan Crawford, Colette, Winston Churchill, Amelia Earhart, Jack Dempsey, Noel Coward, Greta Garbo, Dorothy Parker, and Cecil B. De Mille.” Credits: ArtDaily.org website
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Elegance in 1928

You probably know his utterly famous Gloria Swanson portrait, but Edward Steichen  was already a famed Pictorialist photographer and painter in the United States and abroad when he was offered the position of chief photographer for Vogue and Vanity Fair by Condé Nast. Upon assuming the job, the forty-four year old artist began one of the most lucrative and controversial careers in photography. To Alfred Stieglitz and his followers, Steichen was seen as damaging the cause of photography as a fine art by agreeing to do commercial editorial work. Nevertheless, Steichen’s years at Condé Nast magazines were extraordinarily prolific and inspired. He began by applying the soft focus style he had helped create to the photography of fashion. But soon he revolutionized the field, banishing the gauzy light of the Pictorialist era and replacing it with the clean, crisp lines of Modernism. In the process he changed the presentation of the fashionable woman from that of a distant, romantic creature to that of a much more direct, appealing, independent figure. At the same time he created lasting portraits of hundreds of leading personalities in movies, theatre, literature, politics, music, and sports, including Gloria Swanson, Gary Cooper, Marlene Dietrich, Joan Crawford, Colette, Winston Churchill, Amelia Earhart, Jack Dempsey, Noel Coward, Greta Garbo, Dorothy Parker, and Cecil B. De Mille.”

Credits: ArtDaily.org website

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